Why You Need Surfer For Digital Marketing
The internet is astronomically huge. We all know that, but it would be mind-boggling to imagine how many websites there are. If you want people to find your site in this vast maze, you need to understand search engine optimization (SEO).
However, as any SEO expert will tell you, it’s not easy. It takes time and dedication to figure out what people are searching for and break down the algorithms enough to end up on their screens.
This is where the surfer can come in and rock your world. This all-in-one SEO platform has a lot to offer, so let’s take a deep dive and see why it’s the number one content creation tool that’s a hit Why You Need Surfer For Digital Marketing .
Meet Surfer: Leader in SEO Optimization
If your marketing strategy involves content creation, you need Surfer. With cutting-edge tools designed to accelerate your search engine optimization, they’ve become synonymous with online visibility.
With this single platform, you can tackle keyword research, content creation, optimization, and SEO growth management. And Surfer never rests on its laurels. It’s able to stay on top of the latest trends by bringing AI and language learning models to help you adapt to any marketing strategy in the future.
Today, Surfer is considered one of the leading software tools in the industry, trusted by thousands of companies across the globe.
Key Features of Surfer
Let’s take a look at some of the most game-changing elements of Surfer. These are the tools you’ll use every single day, and they’ll have a huge impact on your website’s performance Why You Need Surfer For Digital Marketing .
Keyword Research
If you’ve worked with SEO for any length of time, you’re probably very familiar with keyword research and how important it is to get your site on the browsers of your target audience. Knowing what people are searching for and how you can be first in those searches is one of the first things any SEO professional will learn.
However, it’s a major pain. It’s statistically the most time-consuming of any SEO task, and if we’re being honest, it’s not much fun. Surfer tackles these issues with its keyword research tool Why You Need Surfer For Digital Marketing .
With a single click, you can pull up the top-performing keywords in your field, see how popular they are, and find your way into the minds of your target audience.
You start by choosing your target keywords, and the country or region you want to rank in. Surfer scours the internet to find the best-performing articles for each of your target keywords. Content Editor sifts through the data to find the perfect number of words, titles, paragraphs, and images for your article.
If you want to be even more specific, it pulls up all the relevant keywords you should rank for and tells you how often you need to use each one. That way, you won’t overuse or underuse any one word. The last thing you want is to be flagged for keyword stuffing.
Content Editing
You’ll even be able to check out your competition and see what they’re writing about these topics, all from the Content Editing Hub. As you write, you can watch your content score go from poor to average to high performing.
The algorithm Surfer uses to rank your content is the same one search engines use, so you can trust the results Why You Need Surfer For Digital Marketing .
Introducing Surfer AI
As easy as Surfer makes SEO copywriting, the reality is that not everyone can sit down and create a top-notch article. Or at least that’s how it was before Surfer AI. With their brand new AI content writer, Surfer can help you create engaging, SEO-optimized content faster and cheaper than even the best writer in the business.
Surfer’s approach to AI is two-pronged. They’re committed to building a model that does just that Why You Need Surfer For Digital Marketing .
User-friendly – Marketers can create an article with a few simple clicks, and easily request changes with conversational commands.
Wildly Expert – Because the AI model is connected to Surfer’s content editor, it produces articles that are SEO-ready and ridiculously high-quality Why You Need Surfer For Digital Marketing .
Backed by Surfer’s SEO expertise and trained on 500 ranking factors, this AI creator is a must-have for any content marketing strategy.
Marketing Agencies
When you’re juggling multiple clients at once, the demands of content creation never end. There’s always another deadline and another SEO goal to hit. By working with Surfer AI, your writers and editors can spend more time on the tasks that make your agency stand out Why You Need Surfer For Digital Marketing .
Surfer AI can do all the nitty-gritty, time-consuming parts of your team’s content creation pipeline, including
- Outlining
- Topic ideas
- Keyword research
- Competitive analysis
If your team ever gets really stuck, it can even generate entire paragraphs and sections of text. This frees up their time to refine articles and put your brand’s unique spin on topics.
Comprehensive Content Summary – Start the process off with a leg up with keywords, word count, headings, and structure breakdowns. Your writers can easily achieve their SEO goals every time.
Simple Document Sharing – Both your writers and your clients can view articles in the Content Editor so there’s no question about the quality of your work, or its ability to rank Why You Need Surfer For Digital Marketing
Seamless Collaboration – By connecting your entire team under Surfer’s easy organizational structure, you can ensure that writers, editors, and content managers stay in sync with each other at all times.
Clean and Consistent Data – With a clear understanding of what articles rank for, and how to outperform competitors, your clients will be flooded with website traffic Why You Need Surfer For Digital Marketing .
In-house Marketing Teams
Your marketing team has a lot to do, from developing marketing strategies and campaigns to creating content and managing social media channels. Writing articles is just one piece of the puzzle, and search engine optimization is rarely given the time it really needs.
That’s not a bad thing, as there are so many value-adding tasks that these team members can do. If you want to give your marketing department the time it needs to flesh out your strategy without sacrificing quality, Surfer AI is the perfect solution Why You Need Surfer For Digital Marketing .
With Surfer, you’ll have access to your in-house marketing team.
Vital Data – Find out what your desired keywords are ranking for with one click and never waste valuable time on fruitless research again.
A Cure for Writer’s Block – With deadlines looming and content creation never getting done, writer’s block can strike even the best writers on your team. Surfer AI can bring your process to life with topic clusters and outlines, and can help you create especially sticky paragraphs.
Accessible SEO – There’s a lot that goes into being a great marketer, and some members of your team may not be as familiar with SEO as others. With easy-to-understand scores and clear recommendations for improvement, every marketer can get their content ranked
Consistency of voice – Every writer has a unique voice and style, but you want your company to present a united front. Surfer AI can help your team stay consistent, even when they naturally write in different tones.
Giving your marketing team the support they need with Surfer AI can eliminate the need for an outside agency to create your content, saving you money in the long run. What’s more, you have complete control over your strategy without having to rely on an outside contractor’s schedule.
Surfer AI vs. Other AI Writers
We know what you’re thinking. The last thing I need is another chat GPT Riskin marketing itself as something innovative. AI-written articles are terrible for SEO and riddled with bad writing.
While that may be true for other tools, Surfer AI is different. Instead of using a pre-existing setup, they combine SERP analysis with native language processing to align everything they produce with ranking factors for SEO. You can even check it out next to the Content Editor’s Content Score to see how it measures up.
Since everything is created in the Content Editor, you can easily sift through the article and fix anything that needs extra attention. You can also use the content you create as a jumping-off point to promote your own writing.
You can help guide Surfer AI by leaving notes and comments, and even linking to specific sources you want it to use. The built-in AI assistant, Surfy, is there to help you edit, refine, and ensure that each section is perfect, from structure to tone.
What’s more, Surfer AI is constantly getting updates. Right now, it can automatically create images to help you bring your content to the edge. It can help you write in German, Spanish, French, Dutch, Polish, Danish, and English, and the list of languages is set to grow over time.